This spatial analysis use-case is aimed at identifying the best locations for fast-food restaurant expansion based on the concentration of the target audience and the locations of competitors.

Plotting target audience concentration and competitors’ locations we moved further to spatial distribution, correlations, and clusters investigation. As a result, obtained locations correspond to the clusters comprising minimal competitors’ presence within 250 m radius and target audience concentration. Quick filtering allows instant zooming to the most attractive areas for new business.

Business Value

Key Technical Features