The next smart mapping identified the best territories for the pharmacy chain expansion.

The analysis started with such data enrichment as the client’s own pharmacies network, competitors’ pharmacies, statistical information (such as population density by region and individual households, the rental price for commercial real estate) and target audience locations.

The analysis allows you to analyze competitors’ network, your own one, analyze the dependencies based on “initial” and “raw” data. For each branch of the client’s own network, we built areas of interest comprising the correlation of profitability depending on population density, target audience, rental cost and high concentration of housing facilities.

Right on the map, you’re free to filter by population density, distance to the nearest attractor for your target audience and to search by a specific competitor.

Business Value

Key Technical Features