GIS technology is there to give brands a marketing upper hand since traditional ways to promote are not always enough. Aspectum GIS enables detailed geospatial mapping for marketing purposes. This allows us to visualize and locate demographic, environmental, behavioral, or other characteristics to properly segment customers driving a better understanding of how to attract them.
Marketing mapping software
Marketing mapping software makes it easier to target customers based on what their interests and needs are. Through analyzing geographic, demographic, psychographic, and even cultural features, Aspectum maps and visualizes marketing insights. It allows distinguishing the most appropriate areas for a business to grow and Return On Investment to accelerate. Mapping software is the most affordable digital business intelligence tool that gives a significant competitive edge.
Demography in marketing
Market demography is the first thing business needs to understand before entering the game. A number of inhabitants, their cultural or religious affiliation, average age, level of income, birth and death rates, disease spread are among defining factors in local demand assessment. Knowing demographic details is key to understanding local purchasing activity and design productive sales campaigns. Sales campaign success can be measured by region or city areas and layered with demographic data to see which actions drive better sales for different population categories.
Data visualization marketing
Marketing and visualization software are half-brothers. Data visualization translates raw metrics into comprehensible graphs, charts, and other graphical elements. Visualizing data is even more important for business than the initial information gathering. Aspecum GIS software opens unique business intelligence opportunities. For example, we can combine marketing coverage layer with data from a shipping department to evaluate areas where one-day shipping or other premium features can be implemented.