Sales territory mapping
Having control over your marketing territories is necessary for a productive business. The best way to visualize sales processes is to implement a digital map that would display marketing opportunities and assess risks in real-time. Aspectum GIS opens the big picture and enables strategic decision-making. Here’s what we can do:
- Demography analysis. Stay aware of your clients’ income, preferences, and shopping behavior to identify sales “hotspots” specifically for each of your products.
- Competitor monitoring. See exactly where your competitors operate and highlight areas where your sales leads are being taken over.
- Territory assignment. Redistribute areas of responsibility between your sales representatives to avoid multiple agents servicing the same customers which can save thousands of dollars.
- Risk zones. Location intelligence allows distinguishing underperforming areas to spot potential problems and fix them beforehand it turns loss-making.
Sales mapping software
Modern sales territory map suggests using advanced geospatial technologies. Aspectum GIS software not only helps to segregate areas, but to assess sales performance firsthand, design better routes, and even calculate potential revenue. Our software is online-based and optimized for both desktop and mobile devices.
Mapping tools for sales
Aspectum GIS allows the use of heat maps or 3D graphics to get a clear vision of which areas are performing better and which might need additional management attention. For instance, sorting through the length of service helps in identifying performance differences between experienced agents and freshmen. Segmenting sales territories by representative might help with finding more productive assignments based on location and field performance. Connecting map functionality to report metrics can also help to collect employee performance insights at a glance and save executives tens of hours weekly. Our GIS opens endless functionality options for visualizing all sorts of marketing information, including third-party datasets.