Retail store mapping software

Retail store mapping is a convenient tool to increase awareness of business processes and operations around your stores. The technology visualizes current customer status, the situation with product deliveries, storages, marketing events, and other relevant aspects of store management. With GIS mapping tools in hand, analysts can clearly see the whole operational picture, assess its efficiency, and define problem spots over the entire production/distribution line.

Retail store map

Being a retailer means knowing and understanding the factors that affect sales. This includes relationships with customers, knowing their behavioral patterns, local trends, competitors’ strategy, and dozens of other aspects.

  • Select locations for your stores. Maps show all the relevant information right on interactive maps with the help of GIS software.
  • Visualize field information regarding products, sales teams, and supply chains for analysts to stay ahead of the game. Retail store maps can help setting up supply and delivery routes and optimize customer services.
  • Control the spread of competitors’ businesses and cross-reference their positions with yours. Avoid store cannibalization within a large network.
  • See exactly what is going on throughout your retail network with comprehensible metrics and clear visualization layers.

Retail demographic analysis

Successful store management is impossible without knowing your core customers. Who they are, how old they are, and how much they earn are the first questions any business owner has to answer. Assessing demographics environment for stores is one of the Aspectum’s GIS software main features. There are 10 main parameters to take a look at when analyzing demographic characteristics and Aspectum does them all:

  • Age
  • Education
  • Employment
  • Ethnicity
  • Gender
  • Median income
  • Population
  • Occupation
  • Race
  • Religion

Pharmacies Complex Analysis

Interactive Smart Maps show a set of optimal sales sites derived from spatial analysis of the market, demographics, accessibility, and competition.

Fast Food Location Network

Analytical layers combine data on demand on the target audience density and competitors' sites. These factors serve for the decision to open a new fast food place.

Walmart New Site Opportunities

Target district segmentation based on income and accessibility of the nearest wholesale store. Serves as a basis to consider price tiers or premium sites.

Smart Mapping for Other Industries



Get inspired by numerous advantages that retail gets from location intelligence. Site planning, assets monitoring, real-time optimization are there for you.



Both international and local sales benefit largely from location intelligence and GIS mapping of zones of interest. Are you ready for the data-focused sales now?



Get inspired by numerous advantages that retail gets from location intelligence. Site planning, assets monitoring, real-time optimization are there for you.

Frequently Asked Questions

What is store mapping?

It is a process of putting your commercial facilities on a map and layering it with other types of geospatial information. Putting this data on an interactive GIS map makes it readable and simpler for analysts to examine.

How GIS is used in the retail industry?

With the help of Geographic Information Systems, retailers can optimize their business processes at almost any stage from manufacturing to shipping. The main benefit GIS provides is the visualization of raw data with spatial reference so you could clearly see where to put more effort and resources.