What is territory mapping in sales?

Technically speaking, territory mapping is a visualized dashboard that indicates marketing performance and helps to build a more productive marketing strategy. With territory mapping, you can focus on areas that meet your business criteria and allocate company effort according to given prospects.

How do you do sales mapping?

There are two ways of drawing up such a map. Manual old-fashioned technique and modern digitized approach. The first one suggests constant meetings with salespeople, processing paperwork and reports, negotiating on the division of responsibilities, and other drawn-out processes. The Digital approach saves time between getting the information and executing a plan. Once these processes are set, you only need a couple of minutes a day to monitor for updates.

How do you make a territory map?

All the necessary assets from world maps to customization tools are ready-to-apply upon request. Aspectum clients can build commercial territory maps based on their perspective and available datasets. For instance, apply demography information or other Action Data layers right after the registration. If needed, however, it is possible to involve third-party data scientists to craft custom maps with premium features like foot traffic density.

Why is sales territory important?

Because these are crucial for optimizing routes, determining opportunities for expansion, and managing marketing strategy. It simplifies sales department processes from onboarding to customer disputes resolution. Maps show us where and how to grow. For example, you can clearly see whether one of your employees is overloaded or underloaded. This will help to optimize workforce distribution.

GIS software for sales mapping

Sales territory mapping

Having control over your marketing territories is necessary for a productive business. The best way to visualize sales processes is to implement a digital map that would display marketing opportunities and assess risks in real-time. Aspectum GIS opens the big picture and enables strategic decision-making. Here’s what we can do:

Demography analysis. Stay aware of your clients’ income, preferences, and shopping behavior to identify sales “hotspots” specifically for each of your products.
Competitor monitoring. See exactly where your competitors operate and highlight areas where your sales leads are being taken over.
Territory assignment. Redistribute areas of responsibility between your sales representatives to avoid multiple agents servicing the same customers which can save thousands of dollars.
Risk zones. Location intelligence allows distinguishing underperforming areas to spot potential problems and fix them beforehand it turns loss-making.

Sales mapping software

Modern sales territory map suggests using advanced geospatial technologies. Aspectum GIS software not only helps to segregate areas, but to assess sales performance firsthand, design better routes, and even calculate potential revenue. Our software is online-based and optimized for both desktop and mobile devices.

Mapping tools for sales

Aspectum GIS allows the use of heat maps or 3D graphics to get a clear vision of which areas are performing better and which might need additional management attention. For instance, sorting through the length of service helps in identifying performance differences between experienced agents and freshmen. Segmenting sales territories by representative might help with finding more productive assignments based on location and field performance. Connecting map functionality to report metrics can also help to collect employee performance insights at a glance and save executives tens of hours weekly. Our GIS opens endless functionality options for visualizing all sorts of marketing information, including third-party datasets.