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GIS for Retail location business intelligence
GIS is a valuable tool for retail business intelligence. That is because it allows us to analyze, integrate, and view geography information to show how your business can benefit from it. In particular, GIS systems help to choose an area of operation – arguably the most important part of opening or moving a retail business.
Location intelligence software
Location intelligence (also called spatial intelligence) is the type of data gathering that uses geospatial information to draw insights and solve specific problems based on it. What location intelligence software does is it applies dataset layers over location-enabled layers. In other words, it adds data to static maps making them interactive. With the help of GIS, spatial intelligence can also collect, store, or analyze spatial data. This information can be used to streamline countless business operations. For example, when trying to decide on the optimal site for our store.
This process usually involves trained professionals to manually analyze information but with Aspectum it won’t be necessary to hire a dedicated team to gather it. Such analysis may include economic, cultural, social, healthcare, and other seemingly irrelevant but rather significant aspects. Having data structured through a GIS system can help with finding your best customer category and their location as well as identifying location-purchase correlations.
Location analytics
In the retail business, there are many aspects that involve location data analytics. Those include market evaluation, merchandising, marketing, shipping, warehousing, and also – site selection. Understanding the relationship between work processes and geographic information can help boost the productivity of these processes and hence – profitability as it drives proper decision-making. Specialized software may also include demographic or psychographic interactions between consumers and suppliers to put that information over the geographical space.
Smart Mapping for Other Industries
Marketing
Get inspired by numerous advantages that retail gets from location intelligence. Site planning, assets monitoring, real-time optimization are there for you.
Sales
Both international and local sales benefit largely from location intelligence and GIS mapping of zones of interest. Are you ready for the data-focused sales now?
Retail Store Mapping
Mapping retail stores is a challenging task. It has a direct impact on the return on investment. Do you know how to manage it without 3rd-party analysts?
Frequently Asked Questions
How is GIS used in business?
Geographic Information Systems are good helpers in many fields and are now rather mainstream than a novelty. The “Data is king” principle suggests the realization of the importance of data for businesses. A big part of that information relates to geography. With this software, we can optimize routes, assess risks and profits, define ways of development, etc.
What is location-based analytics?
It is a collective term that describes the analytics of the information related to geography. This could be demographics, levels of income, infrastructure, or environmental impact.